How to Leave a Free Tool Without Losing Your Data
Find the export before you type anything into a new tool. It is a two-minute look in the settings menu, and it decides whether leaving later is a morning of work or a rebuild.
The order matters as much as the checklist. Records get lost by people who cancel first and export second.
Check for the export before you put anything in
Look in settings under account, data or privacy, and search the help documentation for the word export. You are checking four things.
Does an export exist on the plan you are actually on, or only on paid plans. An export sitting behind a paywall is worth knowing about on day one rather than on the day you want out.
Does it include everything, or only some record types. Contacts may come out cleanly while message threads do not.
Does it include attachments, meaning the photographs and files you uploaded, or only the text rows that point at them.
And does it arrive as a file you download, or as a link that expires. If it is a link, you have a window and you need to be sitting at a computer inside it.
Why a free tier is shaped this way at all comes down to the business model behind a free plan.
Which records you cannot afford to lose, ranked
Ranked by what the loss costs you.
1. Who your customers are and how to reach them: a name, a number, an address, what they bought and when. Past a handful of people this cannot be rebuilt from memory. 2. Money records. What you invoiced, what was paid, what is outstanding, and receipts for what you spent. 3. Photographs of work done. Before-and-after shots, proof of condition, anything you would show a new customer or use to settle an argument about damage. 4. Message threads where a price or a scope was agreed. 5. Text you wrote: listing descriptions, templates, the paragraph that gets replies.
Below that line sit layouts, settings, follower counts and ratings. Those do not move, and chasing them burns the hours you need for the top three.
The first item has a whole method of its own, and keeping a customer list without a CRM is where the columns and the habit live.
The gap between an export and a backup you can open
A downloaded file is a backup only if you can open it and read a phone number out of it.
Do that test the same day. A CSV opens in any spreadsheet app, including a free one on a phone. A JSON or XML file is a legitimate export but needs converting before a human can use it under pressure. A folder of web pages is readable one page at a time and unsearchable in bulk. A file that only opens inside the tool you are leaving is no backup at all.
So open it. Find one customer. Read their number aloud. If that takes more than a minute, convert the file now, while you still have access to the thing that made it.
Then put the file in two places that are not the same device. Where it lives brings its own ceiling, and the storage cap on a free account explains what breaks when you reach one.
Leaving in the right order
Export and verify first. Nothing else happens until the reopen test passes.
Then set up the new place and put real records into it, a week of actual jobs rather than sample data, and run both side by side for a stretch. You will find the missing field on day two, and you want to find it while the old tool is still open.
Then redirect what points at the old tool: the link in your profile, the address on your invoices, any booking link you have handed out.
Then tell the customers with a live conversation running in the old place. They will not follow you unprompted.
Only then close the account, and even then leave the export file untouched for a good while before you trust the move.
Never cancel a paid plan before exporting, because the export can go with the plan. Which categories of tool are able to cut you off at all is a question of free software, open source and freemium, and sometimes the better answer is paying for the tool you already use rather than moving anywhere.
When the service has already gone dark
Try the mobile app before you give up on the website. An app can hold a local copy that outlives a server, and screenshots of a cached screen beat nothing.
Screenshot everything still visible, in order, before you close or reinstall anything.
Then go looking outside the tool. Your own email archive is a shadow copy: confirmations, receipts, notification messages and forwarded enquiries carry customer names, amounts and dates. Search your sent folder for the tool's name. If you took payments through it, the payment provider holds its own record of who paid you and when, and that survives the tool entirely.
For pages that were public, an internet archive may hold a copy of your listing text.
If the company published a wind-down notice, read it for the export window and the date access ends, and put that date in your calendar the same hour you read it.
Then write down what you actually lost, once, so you stop spending evenings trying to remember it.
Reviews and ratings do not come out with the file
Reviews, ratings, follower counts, search position, referral history and whatever goodwill the platform recorded belong to the platform. There is no export for them and no argument that produces one. The only defense is a copy taken as it happens: a screenshot of a review the week it arrives, a note of who sent it, a saved list of who referred whom.
That is a habit rather than a project. Ten minutes on a Sunday.
Be honest about scale, too. If one tool holds two customers and four photographs, all of this is overhead. Put the numbers in your phone contacts, put the photographs in your camera roll, and get back to work.
The people who need the full sequence are the ones who have quietly moved a year of records into somebody else's free account and never asked what happens if it closes. If that is you, do the export check tonight, before the next email arrives about changes to the plan.